Friday, July 11, 2003

Washington Post to start free daily

The Washington Post announced today that it is entering the free daily business. It's entry is titled "Express" and it will appear later this summer (date to be announced) at train stations, college campuses and downtown locations with heavy traffic. The goal is two fold -- stop other free dailies from entering the market and capture the time and attention of younger readers who don't pick up the paid broadsheet post. Here's a press release.

Christopher Ma, a Post Company vice president and former executive editor of, will be the new paper's publisher; the general manager will be Arnold Applebaum, formerly director of recruitment advertising at The Post. Express will be edited by Daniel Caccavaro, formerly editor-in-chief of Boston Metro, a free commuter newspaper launched in Boston in 2001.