Tuesday, July 28, 2009

Toronto to get an evening free daily

Toronto, which already has two morning free dailies (24 hours and Metro), will get an evening free paper called t.o.night starting Sept. 8.

It's not part of a newspaper chain, like nearly all of Canada's free dailies, but instead is the product of web-oriented company in Toronto, FreshDaily, which publishes three city-centric websites (Toronto’s blogTO, Vancouver’s Beyond Robson and Montreal’s Midnight Poutine) covering arts, music, film, fashion, food and local news. Each site has two full-time editors and draws content from a host of local contributors, with advertisers paying the bills, according to local multimedia commentator Neil Sanderson.

T.o.night was announced on blogTO, which said the new paper will be published 5 times a week with an initial circulation of 100,000 copies a day. All copies will be distributed between 3:30 and 6:30 p.m. near subway stops and other transit touch-points in the downtown core.

"As far as local content, t.o.night will put more emphasis on event information, restaurant reviews and other happenings that will allow readers to plan their evenings as they look to unwind after a long day at the office," the company's announcement says.

The announcement also said, "the new daily will also come complete with a full page of local content created by blogTO."

RUSHHOUR'S OVER: Piet Bakker's Newspaper Innovation blog reports that CanWest's RushHour free dailies in Ottawa, Calgary and Edmonton have quietly closed. They launched in 2006 after the youth-oriented free daily Dose came and went. The free daily market in Canada is owned by Metro and 24 hours/heures.