Academic studies free daily business models

An academic paper has been published by a University of Amsterdam professor that analyzes the free daily industry. Here is a link. Prof. Piet Bakker says the success of free papers is the result of their efficient cost structure and their ability to reach a new and relatively young audience. He says there are basically two types -- those launched by entrepreneurs entering a new market and those launched defensively by existing paid papers with the intent of keeping newcomers out.