Thursday, May 03, 2001

Metro launches edition in Boston

Metro International, the chain from Sweden with some 18 papers worldwide, launched an edition in Boston today with a planned circulation of 170,000. The publisher is Russell Pergament and the editor is Dan Caccavaro who come from a string of successful weeklies covering Boston's suburbs. Boston Metro will be part of a chain that includes editions in Toronto and Philadelphia, primarily at attracting morning commuters, especially those who ride subways. As with most papers in the Metro International model, the Boston paper will be pitched to the 18-to-35 year-old market with strong local sports, national and international news summaries, local columnists and local reporting.