Monday, August 04, 2003

Washington Post to launch free daily

The Washington Post Company, obviously worried that Metro International will start an edition in its backyard, today (August 4) launched a free commuter daily called "Express" with a circulation of 125,000. It will be published Monday through Friday and distributed near commuter train stations, on college campuses and in locations with heavy daytime sidewalk traffic. According to the Post:
    "A typical edition of Express will be 20 to 24 pages -- designed to be read in 15 to 20 minutes, during the morning commute or breaks in the workday. The publication will feature short news summaries for a broad range of recent developments, from major national and international stories to business and market highlights, and local news and entertainment coverage. Content will be drawn from a variety of news sources and services."
Sounds like the Metro formula to us.