Monday, November 28, 2005

Paid newspapers will become the 'niche'

Metro chief executive Pelle Tornberg predicts that over the long term, free papers will dominate and paid papers will mainly be purchased on weekend. "If you apply the pay TV and free TV [model] to the newspaper industry, then the paid-for newspapers probably have to accept living with smaller circulation and probably increasing their prices, increasing the exclusivity," Tornberg was quoted as saying.