Sunday, January 22, 2006

Free papers better for advertisers than TV

Frederick Yeung of the South China Morning Post reports that Peter Kuo, chief executive of Metro in Hong Kong, says that advertisers can reach more people for less money with a free daily over TV. He also reports that Metro is launching a second publication, MetroLife, a monthly that will focus on health and beauty news. Metro in Hong Kong is facing competition from Sing Tao News Corp's Headline Daily and Shih Wing-ching's am730, but still expects to see revenues increase 10 percent this year.