NY Times to use Metro for classifieds

The New York Times, which wants to reach younger consumers who may not read traditional newspapers, has reached a deal to have Metro International carry some of its classifieds in its free daily New York edition. The deal covers classifieds for employment, real estate, automotive and merchandise. The two companies will share revenues, but financial details were not disclosed. The two publications have a combined readership on weekdays of 2.2 million in the New York area, the Times said.

The Times points out that the difference in readership between the two publications appears to be more in terms of reading habits than demographics. The average age of readers of Metro New York is 36 and their household income is $87,000. The Times average age was 43.7 with a household income of $88,500.