Tuesday, September 19, 2006

In Vancouver, 24 says its way ahead of Metro

We're skeptical of claims by any media outlet which says it's No. 1. That said, it's still interesting to talk about a readership survey of the Vancouver, B.C., newspaper market by the Newspaper Audience Databank (NADbank). The free daily "24 hours" says the survey shows it's way ahead of Metro -- that 24 reaches 187,900 readers daily, 76 percent more than Metro (which has 106,600). But 24 also admits that it's only the third most-read paper in the market -- the paid National Post and Globe & Mail are still on top.

UPDATE: After Vancouver's "24 hours" printed the article about its readership survey, the owner of the 24 chain,
Sun Media, put out this press release that says its readership is growing in Montreal (24 heures) and Toronto (24 hours).