Metro International announced yesterday that it is shutting down its afternoon edition in Copenhagen, which was launched earlier this year, but that it will keep operating its morning paper, the metroXpress. "Despite a positive development in its readership results, the Copenhagen afternoon edition has not met our demanding financial targets during the trial period and we have thus taken the disciplined decision to close it down," said Pelle Törnberg, President and CEO of Metro. "MetroXpress is however performing very well and we will continue to further strengthen its leadership of the Danish free newspaper market."
Tuesday, November 21, 2006
Metro closes p.m. paper in Copenhagen
Metro International announced yesterday that it is shutting down its afternoon edition in Copenhagen, which was launched earlier this year, but that it will keep operating its morning paper, the metroXpress. "Despite a positive development in its readership results, the Copenhagen afternoon edition has not met our demanding financial targets during the trial period and we have thus taken the disciplined decision to close it down," said Pelle Törnberg, President and CEO of Metro. "MetroXpress is however performing very well and we will continue to further strengthen its leadership of the Danish free newspaper market."
