Thursday, December 07, 2006

Metro puts emphasis on "content"

The global newspaper chain Metro, which has yet to make any money in the United States, has decided its papers here need more "content." For you old timers out there, "content" is the modern word for "news."

Anyway, the content will come from Bloomberg. Additions include a daily "newsmaker" profile and an info graphic on the markets by Bloomberg. Eric Sass of MediaDailyNews says the publishers hopes "the new content will give Metro New York a leg up over rival AM New York -- another tabloid-style daily targeting young, well-to-do commuters with condensed news and lifestyle features, often lifted from wire services." Lifted might be too strong a word since Metro pays for the use of those wire services.