Thursday, April 05, 2007

Fox News wins round 1 in 'Red Eye' battle

Tribune Co. and Fox News are in court battling over the use of the name "Red Eye." Tribune uses "RedEye" (one word) as the name of its free daily in Chicago. Fox News has just started an overnight news show also called "Red Eye" (two words). And since both Red Eyes offer news and cater to younger demographics, Tribune decided to sue, saying it has the exclusive right to the term.

In Round 1 of this battle, U.S. District Judge Elaine Bucklo of Chicago denied a Tribune Co. motion that sought a preliminary injunction to stop from using the name. According to a report in the Chicago Sun-Times, Bucklo said that, as of now, the show and the tabloid are different enough that consumers are unlikely to confuse the two. An expedited trial is to begin in August.

Also, Fox has modified the name of its program from "Red Eye" to "Red Eye with Greg Gutfeld."