Saturday, June 30, 2007
A current fad in the newspaper business is outreach to bloggers. Many papers, both free and paid, host blogs on their websites. Some are written by the paper's staff while others are produced by readers. Sweden's Metro newspaper has upped the ante and is now paying bloggers who attract at least 5,000 page views per month. In return, bloggers give Metro permission to use their material in the print edition. The idea was so popular that more than 2,300 bloggers signed up in just three days and Metro had to close the service to new sign-ups until it could expand its capacity, according to the website Media Culpa.
Posted by Clyde Davis at 2:54 PM