Dagsbrun, a Reykjavik-based TV-phone-publishing conglomerate, made it clear when it launched BostonNOW that it wanted papers in major markets across the country. Dagsbrun has two reasons to buy the three Metros:
- 1. One of the Metros is in Boston. Dagsbrun could eliminate a free daily competitor to its BostonNOW.
2. It could rebrand the New York and Philly Metros as "NOW" papers and get started on its nationwide rollout. The Metro format, imported from Sweden, hasn't caught on in the United States. A re-design and a re-branding could help.
As for Anschutz, his spokesman, Jim Monaghan, was crystal clear when he told the Denver Business Journal that his boss was not interested in buying the three Metros. Monaghan shot down a report that originally appeared in The Phoenix, a Boston alt-weekly, and then the Boston Globe which claimed Anschutz wanted to add the Metros to his Examiner chain. Funny thing, though — the Globe's parent is the NYT. The Gray Lady might know something about the situation since it owns 49 percent of Boston Metro.