Thursday, July 24, 2008

Readers love free daily newspapers

Residents of Palo Alto, California, can't get enough of the free daily newspapers available in their town. The first free daily was the Daily News, which started in 1995 after the collapse of the town's paid circulation daily. The founders of the Daily News, after selling to Knight Ridder four years ago, returned in late May to start the Daily Post. So Palo Alto — the home of Stanford University and many high-tech firms like Hewlett Packard — is seeing a rebound in printed newspapers. It's what the techies might call "Old Media." And, as the Post reports in its July 22 issue, demand for the printed word is soaring:

The part at the end about contacting local businesses seems a bit tacky -- too much like a PBS station beg-a-thon -- but the implication is clear enough: Local advertising makes or breaks these community-oriented free dailies.