Thursday, December 18, 2008

Ads in free dailies work -- sometimes too well!

An advertiser in the free daily AMNewYork has been arrested after a scam in the paper was too successful. The New York Post reports:
    Raadiya James, 22, is accused of buying an ad in AM New York on Dec. 2 that mimicked an official announcement from the Department of Housing Preservation and Development offering cheap apartments on West 57th Street.

    In exchange for a $5 application fee, the home-seekers were offered a shot at studios for $538 and two-bedrooms for $823.

    Over the next few days, more than 1,000 money orders poured into a post-office box.

    But authorities picked up on the alleged scam and when James came to pick up the loot, she was arrested.