Monday, August 24, 2009

Bulletin: An ad lead for free dailies

Budweiser has launched a new campaign with the slogan "Good Times ... They're Out There," and they want to reach drinkers in the 18-24 demo. According to Marketing News, Bud's interested in free dailies that target young readers: "[P]ress executions will focus on free dailies and magazines such as Time Out, Shortlist, Empire and Total Film to target people when they are looking for a night out."