Amid the financial disaster that is the Tribune Company, there is a shining star — RedEye, the company's free daily in Chicago. It attracts readers in the coveted 18-34 age group that its older sibling, the Chicago Tribune, is unable to reach.
On January 4, RedEye plans to boost its circulation from 200,000 to 250,000 a day — a 25% increase — to keep its retail outlets well stocked with the paper throughout the day. It is also boosting distribution to the campuses of about 30 colleges.
RedEye's content is a combination of "to the point" news (short stories), a heavy helping of pop culture and lots of entertainment coverage. If you want in-depth political or business coverage, pick up the Tribune.
"RedEye is a key brand within our content portfolio, reaching Chicagoans that are young and time-pressed. Advertisers realize that RedEye connects them with this audience better than any other player in the market," said Kurt Mueller, general manager of RedEye.