Tuesday, July 25, 2006
Does RedEye have ideas worth copying?
Should a newspaper that has never made a profit be held up to the industry as a commercial success to be copied? That may sound harsh, but that was our initial impression of a story the American Press Institute posted with the headline "The Other Side of the Story: Alternative Print Products." On one hand, it's nice to see the mainstream media giving credit to free daily newspapers, but why the Chicago RedEye? The RedEye is a youth-oriented free daily owned by the Tribune Co. It has access to the Chicago's Tribune's vast editorial resources. It also spends a lot of money on market research, going so far as to give Starbucks gift certificates away to young readers who complete the paper's questionnaire. But if the paper isn't making money, are any of its ideas are worth copying?