RedEye launches reader loyalty program

The Chicago Tribune's youth-oriented free daily RedEye has relaunched its web site and renamed its reader loyalty program. The web site, www.redeyechicago.com, now includes breaking news, reader feedback forums, quirky video clips and Sudoku Mega, a 16x16-square version of the newspaper's Sudoku puzzle as well as features out of that day's RedEye. The reader loyalty program was called RedEye Rewards but is now branded as iSociety. Members get "VIP access" to bars and clubs, contests, monthly happy hours, giveaways and invitations to "the area's hottest happenings." RedEye and the Chicago Sun-Times' RedStreak were launched in 2003 as attempts by the city's two major papers to court younger readers. RedStreak died last year, leaving RedEye alone in the free youth daily category.