Netherlands gets 4th free daily

The Netherlands now has a fourth free daily, DAG, which rolled off the presses this morning (May 8) for the first time. It plans to distribute 300,000 copies a day in supermarkets, colleges, bus and rail stations. DAG joins Metro and Spits, which have been around for several years, and De Pers, which started earlier this year. The newspaper is a joint effort from telecom KPM and PCM, publisher of paid newspapers such as Volkskrant and NRC Handelsblad. The founders say they expect DAG to be profitable in two years.