Monday, November 19, 2007

Filipino free daily celebrates 7th anniversary

The Manila-based Inquirer Libre, an offshoot of the Phillippine's most widely circulated paid broadsheet, is celebrating its seventh anniversary. Libre has a circulation of 110,000 with no returns, according to its auditing firm, and a pass-on rate of four persons per copy. Hawkers hand copies of Libre to train and ferry commuters on weekday mornings.

In this anniversary story, Libre reports that it has beaten three competitors that were also distributed to commuters free of charge. "They include the Metro News given away on a weekly basis in MRT stations, Pasa ‘Yo which started in 2005 and lasted just over a year, and Standard Express which folded recently, also after a run of more than a year."