Wednesday, December 05, 2007

What's happened to the Examiner?

Online people won't see what readers in Baltimore, Washington and San Francisco get when they find the Examiner on a doorstep, driveway or newsrack. Covering the Examiner on many days is a four-page "wrap" consisting of four pages of advertising — on the front, second page, second-to-the-last page and back page. What happened to the idea that the headlines you put on page 1 sold your newspaper? The Examiner has abandoned that idea and now -- according to this report by the San Francisco Press Club -- has abandoned front-page news for an advertiser story about a Christmas event at the zoo. Has the Examiner thrown in the towel?