Online people won't see what readers in Baltimore, Washington and San Francisco get when they find the Examiner on a doorstep, driveway or newsrack. Covering the Examiner on many days is a four-page "wrap" consisting of four pages of advertising — on the front, second page, second-to-the-last page and back page. What happened to the idea that the headlines you put on page 1 sold your newspaper? The Examiner has abandoned that idea and now -- according to this report by the San Francisco Press Club -- has abandoned front-page news for an advertiser story about a Christmas event at the zoo. Has the Examiner thrown in the towel?
Wednesday, December 05, 2007
What's happened to the Examiner?
Online people won't see what readers in Baltimore, Washington and San Francisco get when they find the Examiner on a doorstep, driveway or newsrack. Covering the Examiner on many days is a four-page "wrap" consisting of four pages of advertising — on the front, second page, second-to-the-last page and back page. What happened to the idea that the headlines you put on page 1 sold your newspaper? The Examiner has abandoned that idea and now -- according to this report by the San Francisco Press Club -- has abandoned front-page news for an advertiser story about a Christmas event at the zoo. Has the Examiner thrown in the towel?
