Saturday, February 02, 2008

Salt Lake City gets free afternoon paper

The Salt Lake Tribune's new afternoon free daily, The Buzz, premiered Friday, February 1. The plan is for hawkers to pass it out between 3:30 and 6:30 weekdays. It goes to press at 12:30.

Judging from the first issue, The Buzz will use one photo for the cover to emphasize its main story, though there were teases at the bottom for other stories. The first edition was 24 pages. It's main story was on the death of LDS Church President Gordon B. Hinckley. The other stories were three paragraphs or less. The sections included "the primer," "the city," "the wire," "sports & rec," "finance," and "twilight."

The Buzz has been in the works for several months, though its working title was "The Flash." The paper will help the Tribune grab at the 18-to-34 demographic while making it less likely that another free daily would start in the growing Salt Lake City market. The Tribune is owned by MediaNews Group, the Denver-based chain headed by Dean Singleton, who has previously criticized the free daily concept.