The Vail (Colorado) Mountaineer printed a photo this week of Mr. Rogers, the late host of the PBS program "Mr. Rogers Neighborhood," in the middle of a front-page editorial about the business practices of the competing Vail Daily. Both are free daily newspapers. The Vail Daily started in the 1980s while the Mountaineer began last summer.
The editorial blasted the Vail Daily for allegedly offering advertisers 90% discounts if they didn't advertise in the Mountaineer. If the advertiser agreed, then they would have to sign a nondisclosure agreement to stop them from talking about the incredible deal they just got. Apparently the Vail Daily was worried those businesses receiving steep discounts might tip off the paper's regular advertisers, who would demand such discounts as well.
However, the editorial made no mention of Mr. Rogers even though his picture was placed in the middle of the page.
Here's the backstory: The current editor of the Vail Daily is Don Rogers who, we're told, bears a resemblance to the TV host.
Guess it's one of those jokes where you had to be there to get it.
Maybe Don Rogers should reply with an editorial welcoming the Vail Mountaineer to the neighborhood.