Tuesday, February 03, 2009

Santa Barbara free daily drops Monday

The Santa Barbara Daily Sound is dropping its Monday edition temporarily due to the economic slowdown. The move comes a little over 18 months after it opened a Saturday edition. So the Sound will operate five-days a week.

"A move of this calibre allows us to avoid layoffs and maintain the same level of content to which our readers and advertisers have become accustomed," said owner Jeramy Gordon. "We can’t just sit around pretending it’s business as usual and hope for a donation. Hard times call for tough decisions and responsible management."

Please note that I corrected this item. I said previously that the Sound's Saturday edition was less than a year old when it is actually a bit over 18 months old.