Friday, May 01, 2009

Philly publisher out after trying to buy paper

The buzz in Philadelphia is that Eric Mayberry is no longer publisher of that city's edition of Metro, but his parting with the company appears to be on friendly terms. Mayberry was negotiating with his employer to buy the paper. The negotiations fell through and now he's a consultant. Metro is among his clients. He plans to help Metro lobby for state and city legal ads now reserved for paid papers like the Philadelphia Inquirer. Mayberry also tells the Web site that he wlll write a column for Metro, subject "to be determined."

Metro International president Per Mikael Jensen says in a press release that Mayberry "is leaving Metro Philadelphia in much better shape than when he arrived."

As we have said previously, Philadelphia Metro was transformed during Mayberry's reign as publisher. The content became more lively and upbeat, with staff written stories replacing wire copy. The emphasis switched from trying to reach transit riders to reaching younger readers coveted by advertisers. Philly Metro also picked up a number of A-list advertisers, which has the effect of raising the stature of the paper.