Thursday, May 28, 2009

Tobacco ad ruling hits Canadian free dailies

With cigarette ads prohibited on TV in Canada, free dailies have benefitted from tobacco advertising. The Tobacco Act allowed cigarette ads in publications if they had an adult readership of at least 85 percent. A new bill in the federal legislature (C-32) would eliminate that provision. Health Minister Leona Aglukkaq said the tougher advertising regulations are in response to a "wave" of tobacco advertising in the last few years in publications that are easily accessible by young people, according to a report by CanWest, a publisher of free dailies. Publishers are crying foul. If these new restrictions are approved, free dailies could be hit hard.