Friday, January 26, 2007

D.C.'s new free daily has strong ad base

An Associated Press story about the premier of the third free daily in Washington, D.C., The Politico, provides some interesting insights:
    • Because it is a political publication, aimed at lawmakers and their staffers, The Politico will benefit from an advertising base of lobbyists, industry associations and trade groups that is healthy and growing — unlike the rest of the newspaper industry.

    • On its first day, The Politico's website received more than 200,000 page views by early afternoon, Harris said. The paper has told advertisers it expects 20,000 to 35,000 unique visitors to the site each day.

    • The Politico has garnered attention by snagging high-profile journalists to run the paper, the AP reports. Two of The Washington Post's top political journalists — editor John Harris and reporter Jim VandeHei — left to become The Politico's editor in chief and executive editor, respectively. Reporters have been lured from Time, U.S. News and World Report and the New York Daily News, among others.
The AP story had a hilarous touch -- when it listed The Politico's competitors it mentioned everyone except The Examiner. Wonder if Examiner owner Phil Anschutz is demanding a correction from the AP?