The BBC reports that the Daily Record PM, which circulates in Glasgow and Edinburgh, Scotland, will become a free newspaper. The Daily Record PM will carry local news and sports and heavily promote content from the paid Daily Record. The switch comes as The Sun has overtaken the Record in sales. "We have to follow the reader and be bold in exploring new ways of reaching new readers," the BBC quoted Editor Bruce Waddell as saying.
Saturday, January 06, 2007
Scottish paper goes from paid to free
The BBC reports that the Daily Record PM, which circulates in Glasgow and Edinburgh, Scotland, will become a free newspaper. The Daily Record PM will carry local news and sports and heavily promote content from the paid Daily Record. The switch comes as The Sun has overtaken the Record in sales. "We have to follow the reader and be bold in exploring new ways of reaching new readers," the BBC quoted Editor Bruce Waddell as saying.
