Tuesday, September 04, 2007
Hong Kong, which already has three thriving free dailies, will soon have a fourth — but this one will be in English. The Associated Press reports that the paid business paper The Standard will relaunch in a week with a new design as a free daily to boost circulation. Sing Tao News Corp. said it will start next Monday (September 10) with an initial print run of 120,000, a number apparently designed at edging out its better known rival South China Morning Post, whose average daily circulation ranged from 70,000 to more than 133,000 in 2006, according to audit figures. The AP couldn't get current circulation figures for The Standard. Sing Tao said the new edition of the Standard will target expatriates and be handed out in major business districts.
Posted by Clyde Davis at 11:43 AM