Thursday, September 27, 2007
Paper delivers free to homes, 50 cents in racks
An update to yesterday's item about The Messenger, the new daily in Mount Airy, N.C. Publisher Mike Milligan confirms that The Messenger is being delivered free to homes, but costs 50 cents in news racks. That's a new twist on the free-daily strategy. We know of only five other free dailies that are delivering to homes (the Examiners in D.C., Baltimore and Washington, and The Greensburg Tribune-Review in suburban Pittsbugh, Pennsylvania, and Today's Local News in northern San Diego County), but they're all free in racks and stores.
Posted by Clyde Davis at 12:07 AM