Cox Enterprises, one of the biggest newspaper publishers in the United States, has jumped into the free daily business with both feet. The Mesa, Arizona-based East Valley Tribune, a paid broadsheet daily with a 102,000 circulation in the suburbs east of Phoenix, plans tomorrow to introduce a free tabloid that will include most of its local reporting. Paid subscribers will continue to get the full newspaper including national and world news, sports, classifieds and features. But the free paper should help the Tribune reach readers who aren't subscribing to a daily newspaper, making the paper more effective for advertisers. The free edition will be zoned geographically.
Tuesday, October 16, 2007
Suburban Phoenix paper starts free paper
Cox Enterprises, one of the biggest newspaper publishers in the United States, has jumped into the free daily business with both feet. The Mesa, Arizona-based East Valley Tribune, a paid broadsheet daily with a 102,000 circulation in the suburbs east of Phoenix, plans tomorrow to introduce a free tabloid that will include most of its local reporting. Paid subscribers will continue to get the full newspaper including national and world news, sports, classifieds and features. But the free paper should help the Tribune reach readers who aren't subscribing to a daily newspaper, making the paper more effective for advertisers. The free edition will be zoned geographically.
