- "The quality of the debut edition of the EV Tribune indicated to me that this is not a slap-dash desperate effort, but rather it is a valid, laudable attempt to figure out the puzzle. The industry should celebrate that effort."
The swtich attracted attention from other media:
• Local news talk station KTAR reported that the Tribune will be delivered to 500 locations free of charge, and that the number will increase over time. Publisher Julie Moreno is quoted as saying she expects some subscribers will later on decide only to read free issues. "Over time, we may see that some people will transition that way. But, as long as they're reading, that's our main concern," Moreno said.
• The Business Journal of Phoenix quotes Moreno as saying the switch will allow the paper to do a better job targetting news and advertising. "Part of this process involves creating separate editions of the paper for the specific geographic areas we serve. That way we can bring you local news and advertising specific to where you live," she said.