Thursday, March 15, 2007

3 or 4 free dailies per city

You may recall that last year we had some fun kicking around the crew at "Media Life Magazine," which fell for Metro International's ridiculous claim that it invented the free daily newspaper. We pointed out that free dailies began in the U.S. in the 1970s, long before the first copy of Metro was discarded on the tracks of a European subway system. Well, Media Week is writing again about free dailies, pointing out things you probably know already if you're reading this blog on a regular basis. We didn't see any glaring errors this time. The story suggests that one day many cities will have three or four free dailies.