Thursday, March 15, 2007

Chicago Red Eye to add Saturday edition

The Chicago Tribune's free daily, RedEye, is adding a Saturday home-delivered weekend edition, starting May 5. The weekend RedEye said in a story that it expects to have an initial distribution of 100,000 copies, 50,000 less than the weekday edition, which also targets young urban professionals. "We've always tried to focus on being where most of our readers are at, and Saturday mornings that's primarily at home," said Brad Moore, RedEye's general manager, who intends to add newsroom positions with the weekend expansion.

The RedEye, which became profitable last year, has seen strong demand for ads in its Friday edition, which it says has been "sold out" for months. Apparently some of those potential ads will appear in the new Saturday edition.

And RedEye got a positive mention from the Chicagoist Web site, which is usually is catty toward other media outlets.
    Whether you like it or not, the Red Eye is in touch with its 685,500 readers, and it is touching more people daily (allegedly). We don't really care if you're on the bandwagon or not, we just think it's time that everybody faces the fact that the Red Eye is the Wave of the Future (TM), and it's not going anywhere anytime soon.